Imagine you’ve been having pain in your upper back and want to see a professional to take care of hte problem. You haven’t seen a chiropractor before, and don’t have a clue where to begin looking. The next week, while driving to work, you happen to see a custom business sign for a local chiropractic office. You jot down their business name and Google it as soon as you arrive to your office. A few minutes later you’re on your cell lining up your first appointment with that organization.
Now imagine you and your family are taking a vacation. You’ve packed up the car and are trekking from Charleston, South Carolina up to the Appalachian Mountains in North Carolina. About three hours into the trip, you find yourself driving down Maint Street of a small town where your antsy kids are complaining of hunger and begging to stop at their favorite chain restaurant.
Unfortunately for the kids, their restaurant of choice was nowhere in sight, though there indeed was one in that town. But a few blocks down the road you see a custom business sign for a burger joint that you ultimately end up dining at.
Now maybe the first time you took your kids to their favorite chain restaurant was because you and your husband saw an inticing advertisement on TV. Maybe it’s their favorite because of the games and prizes they have in the back of the dining area. And you yourself love it because of the excellent customer service you receive each time you visit. But all of the commercials and superb customer service in the world wasn’t enough to bring you to their restaurant that particular day. Ultimately, it was the custom sign that sealed the deal and had you handing over the cash.
Customers are on the street.
Business messages displayed on custom signs along the street reach out to people that are close enough to actually make a purchase. Street advertising helps everyone remember the products or service you sell, and people usually buy from businesses they can recall.
Since custom signs are geared toward your trade area, reaching out only to the people who are in your surrounding area, custom signs do not waste your money by making you pay for wasted advertising coverage.
So as the owner of a business who wants more bang for their buck, a custom sign along the street in front of your business is the way to go!
Tags: appalachian mountains, business messages, business signage, chiropractic office, custom signs, jot down, superb customer service